When Will AI Replace Commercial en publicité ?

The automation for advertising sales is unfolding across multiple stages. By 2029, approximately 55% of Advertising Sales Agent tasks will be automated. This transformation is driven by three primary forces: the rise of programmatic advertising, the increasing prevalence of self-service ad platforms, and the rapid development of AI tools for creative and targeting.

The early wave of AI impact is characterized by the automation of ad buying and selling through algorithms in programmatic advertising. This eliminates the need for traditional sales intermediaries for standard campaigns, laying the groundwork for significant shifts in the coming years.

Mid-wave transformation sees self-service ad platforms from giants like Google, Meta, TikTok, and Amazon empowering businesses to manage campaigns independently. AI sales assistants are also emerging, capable of handling basic client communication, further automating core functions.

Junior advertising sales agents are likely to face the most immediate impact as AI takes over routine tasks and basic client interactions. Roles focused on manual ad placement, simple targeting adjustments, and standard campaign reporting are highly susceptible to automation.

While specific data on safe roles isn't detailed, the trend suggests that roles requiring complex strategic thinking, deep client relationship management, and nuanced negotiation will be more resilient. Professionals who can leverage AI tools to enhance their strategic capabilities will be better positioned.

To adapt, Advertising Sales Agents should focus on developing skills that complement AI capabilities. This includes understanding AI-driven analytics, mastering advanced campaign strategy, and building strong client relationships that go beyond transactional sales.

Embrace AI-powered tools like ChatGPT, Jasper, and Midjourney, which can generate ad creative and copy instantly. Learn to utilize programmatic advertising platforms and self-service tools effectively to provide higher-value strategic guidance to clients.