When Will AI Replace Modèle ?

The impact of AI on modeling is unfolding across different phases. By 2030, approximately 40% of traditional modeling work is projected to be automated by AI-generated imagery, virtual influencers, and digital avatars. This transformation is not an elimination but a fundamental shift in the profession's landscape.

The early wave of AI integration, already underway, sees advanced generative AI tools like Midjourney, DALL-E, and specialized fashion AI handling routine product photography and digital-first content. These tasks, accounting for 30-40% of traditional modeling volume, are increasingly being managed by AI.

As we move towards mid-term impacts, e-commerce brands are rapidly adopting AI-generated product images. This shift is expected to lead to significant displacement, particularly for entry-level and catalog models, with estimates suggesting a 25-35% reduction in demand for these roles.

Entry-level and catalog models are facing the most significant AI-driven displacement, with estimates ranging from 25% to 35% reduction in demand. This is largely due to the cost-effectiveness of AI-generated product images, which range from $10-50 compared to $500-2,000 for traditional photoshoots.

Conversely, top-tier models, including those in editorial, runway, and celebrity spheres, are more likely to see their careers extended. Models with strong personal brands and substantial social media followings, especially those in luxury fashion or aspirational lifestyle marketing, can adapt and thrive.

To navigate the AI revolution, models must evolve into influencer-model hybrids. This involves leveraging strong personal brands and social media presence to maintain relevance and extend viable careers well beyond 2030.

Focus on developing a unique personal brand and cultivating a dedicated following. For those in contexts requiring human authenticity, such as luxury fashion and aspirational lifestyle marketing, emphasize these unique human qualities. Video content also offers a strong avenue for continued engagement.