When Will AI Replace Étalagiste et Vitriniste ?

The impact of AI on Merchandise Displayers and Window Trimmers will unfold gradually. Early automation by 2024 will affect entry-level roles, while broader transformation will be evident by 2029. Advanced AI tools are already streamlining planogram creation and digital content generation, tasks that traditionally occupied 40-50% of a displayer's time.

The early wave of AI impact, beginning as early as 2024, will heavily affect entry-level display assistants (0-2 years experience). These roles, focused purely on physical installation, face a 20-25% contraction as retailers adopt AI-powered planogram software and modular display systems.

By 2029, a significant transformation will occur, with approximately 35% of all tasks automated. This shift moves the profession from manual installation to strategic visual storytelling and brand experience design, impacting mid-career professionals as well.

Entry-level display assistants with 0-2 years of experience, primarily focused on the physical installation and execution of predefined plans, are most at risk. Their roles are contracting by 20-25% due to the adoption of AI-powered planogram software and modular display systems that require minimal customization.

Senior visual merchandisers with 5+ years of experience, possessing expertise in creative concept development, brand storytelling, high-end window artistry, and experiential retail design, are well-positioned to extend their careers. Their advanced skills in strategic design and brand experience are less susceptible to automation and can lead to viable careers well beyond 2034.

To thrive in the evolving landscape, Merchandise Displayers and Window Trimmers must shift focus from manual installation to strategic visual storytelling and brand experience design. Developing expertise in creative concept development, brand storytelling, and high-end window artistry will be crucial for career longevity.

Embrace AI tools that assist in tasks like planogram creation and digital display content generation. Professionals who evolve their skills towards strategic visual merchandising and experiential retail design can extend viable careers to 2034 and beyond, leveraging AI as a creative partner rather than a replacement.