When Will AI Replace Responsable de la publicité et des promotions ?

The automation timeline for Advertising and Promotions Managers is accelerating, driven by converging forces. By 2028, approximately 45% of tasks will be automated. This impact is already being felt, with AI platforms like ChatGPT and Midjourney generating campaign concepts and visual assets.

The early wave of AI automation focuses on creative production. This includes AI-driven copywriting, graphic design, video editing, and A/B testing, which are already streamlining campaign execution and concept generation.

The mid-wave transformation sees programmatic advertising platforms autonomously managing media buying and optimization. This significantly reduces the need for manual campaign management, further impacting traditional roles.

Junior advertising managers and those in routine campaign execution roles, such as social media advertising and display ads, are most at risk of task automation. These roles often involve repetitive tasks that AI can efficiently handle.

While specific data on safe roles and salary increases isn't provided, roles requiring high-level strategy, complex client relationships, and nuanced creative direction are likely to be more resilient. However, adaptation will be key across the board.

To navigate the AI-driven changes, professionals must embrace AI tools. Focus on roles that leverage AI for enhanced efficiency and strategic output, rather than being replaced by it. Upskilling in AI-driven marketing technologies is crucial.

Key strategies include understanding and utilizing AI-powered platforms like ChatGPT, Midjourney, Adobe Firefly, and advanced programmatic advertising tools. Economic pressures are pushing companies towards these cost-effective solutions, making AI proficiency a competitive advantage.